
"Your project coordinator isn't just an assistant. They're the external operating system your ADHD brain needs to function reliably in business."
But what's important? Prioritise with the Important/Urgent Matrix
Your ADHD brain excels at responding to urgency. However, not all urgent tasks are important. The Eisenhower Matrix helps you work out what truly matters for your business's survival and growth. Dedicate your daily focus to the 'Important & Urgent' (tactical, reactive work), tackling immediate crises and impending deadlines. Pro Tip: Install a CEO Hour (or two) Every Week. Set aside dedicated, uninterrupted blocks each week for 'Important & Not Urgent' tasks like strategy, planning, time with your coordinator, and long-term growth. This approach prevents future crises and propels your business forward.

"The power isn't in starting more. It's in doing less—and finishing it."

"The ideas worth pursuing will still feel important in 48 hours. The unhelpful distractions won't."
This is the foundation for reaching £10k/month. Not hustle. Not willpower. Not working harder.Just structure that works with your ADHD brain instead of against it.